B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- subscription cancellation intent rate for consumers (digital media subscriptions) (2023)
28% of consumers plan to decrease their subscriptions in the next six months.
- Focused primarily on digital media subscriptions like Netflix
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Research Group
Primary
Tier B
https://arena.im/audience-engagement/beyond-ads-and-subscribers-revenue-diversification-for-publishe… ↗
Source Article
Publisher Revenue Beyond Ads and Subscribers
Original Research
National Research Group
· Original study ↗
Methodology
National Research Group study
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers (digital media subscriptions): 28% subscription cancellation intent rate. Source: National Research Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-decrease-subscriptions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-decrease-subscriptions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- subscription cancellation intent rate for consumers (digital media subscriptions)<br><small>Source: National Research Group (2023) · <a href="https://lighthousedata.io/data/consumers-decrease-subscriptions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.