B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$45
$45 -- average basket size for Amazon Prime Big Deal Days orders (US) (2025-10)
Numerator reported an average basket size of roughly $45 during Amazon Prime Big Deal Days.
- Figure described as approximate ('roughly')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$45
Unit
Currency Usd
Data Vintage
2025-10
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Numerator
Primary
Tier B
https://www.marsunited.com/amazon-prime-big-deal-days-2025-cpg-recap/ ↗
Source Article
Amazon Prime Big Deal Days: 2025 CPG Recap - Mars United
Insights and analysis about the holiday shopping season’s unofficial kickoff, which now encompasses special events at Walmart and other key retailers.
Colloquially known as October Prime Day, Amazon’s annual Prime Big Deal Days event is only in its fourth year but has quickly become an early rallyin…
Original Research
Numerator
· Original study ↗
Methodology
Numerator poll of 5,000 shoppers; source describes figure as approximate ("roughly")
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Big Deal Days orders (US): $45 average basket size. Source: Numerator (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-big-deal-days-avg-basket-size-2025
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<blockquote cite="https://lighthousedata.io/data/prime-big-deal-days-avg-basket-size-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$45</strong> -- average basket size for Amazon Prime Big Deal Days orders (US)<br><small>Source: Numerator (2025-10) · <a href="https://lighthousedata.io/data/prime-big-deal-days-avg-basket-size-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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