B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$57
$57 -- average basket size for Millennials (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$57
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.gbbis.com/blog/using-demographic-and-psychographic-data-to-target-millennials/ ↗
Source Article
Use Demographic & Psychographic Data to Target Millennials - Gbbis
How Does the Biggest Generation in
US History Affect Your Market?
According to Nielsen, Millennials represent 26% of households across America, and their annual spending continues to grow each year. They already spend more per shopping trip than any other generation, with an average basket size of $…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen research by GBBIS blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: $57 average basket size. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-average-basket-size
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-average-basket-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$57</strong> -- average basket size for Millennials<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/millennial-average-basket-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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