B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- press release pickup rate increase for APO (African Press Organization) press releases with at least one picture (2014)
Press releases distributed by APO with at least one picture generate 20 to 30 percent more pickup compared to those without.
- Reported as a range of 20 to 30 percent increase
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
APO (African Press Organization)
Primary
Tier B
https://www.pompigne-mognard.com/in-a-press-release-a-picture-adds-a-thousand-words/ ↗
Source Article
In a press release, a picture adds a thousand words - Nicolas Pompigne-Mognard - Entrepreneur and angel investor
In a press release, a picture adds a thousand words
How much value can you create by using pictures in your next press release? Why incorporate them into your content at all? Sometimes creating or selecting the most relevant illustration for your press release takes just as long as writing the relea…
Original Research
APO (African Press Organization)
· Original study ↗
Methodology
Based on APO's 8 years of distribution experience; source reports a range of 20-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APO (African Press Organization) press releases with at least one picture: 20% press release pickup rate increase. Source: APO (African Press Organization) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-photo-pickup-increase
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<blockquote cite="https://lighthousedata.io/data/press-release-photo-pickup-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- press release pickup rate increase for APO (African Press Organization) press releases with at least one picture<br><small>Source: APO (African Press Organization) (2014) · <a href="https://lighthousedata.io/data/press-release-photo-pickup-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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