B
Evidence Grade B
Graded
under review
Safe to Cite
Current
94%
94% -- content engagement lift for press releases with images (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
prgun.com
Primary
Tier C
https://prgun.com/article/9/pr-newswire-vs-business-wire ↗
Source Article
PR Newswire vs Business Wire (2026): Pricing, Reach, and Which Wins
PR Newswire vs Business Wire (2026): Pricing, Reach, and Which Wins
Our Verdict at a Glance
Business Wire wins on price; PR Newswire wins on network size; neither wins on value for marketing-grade distribution.
| Line item | PR Newswire | Business Wire |
|---|---|---|
| Base price (400 words, nation…
Original Research
prgun.com
· Original study ↗
Methodology
Comparison of press releases with vs without images; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press releases with images: 94% content engagement lift. Source: prgun.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-images-views-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/press-release-images-views-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- content engagement lift for press releases with images<br><small>Source: prgun.com (2026) · <a href="https://lighthousedata.io/data/press-release-images-views-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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