B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- content engagement lift for Fortune 50 bank content engagement (Persado campaign) (2021)
Persado drove 78% higher engagement with content for a Fortune 50 bank in a single email campaign.
- Vendor self-reported case study
- Result from a single email campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier B
https://www.persado.com/ ↗
Source Article
Home - Persado
Leading brands that are ushering in the AI-generated content revolution
Kristin Lemkau
CEO of U.S. Wealth Management Group
Our partnership with Persado is a big one to help make marketing smarter AND more customer-focused.
Industry Use Case
Fortune 50 bank drove $100 Million in annual incremental re…
Original Research
Persado
· Original study ↗
Methodology
Vendor self-reported engagement lift; baseline and time period not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 50 bank content engagement (Persado campaign): 78% content engagement lift. Source: Persado (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-78pct-higher-content-engagement
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<blockquote cite="https://lighthousedata.io/data/persado-78pct-higher-content-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- content engagement lift for Fortune 50 bank content engagement (Persado campaign)<br><small>Source: Persado (2021) · <a href="https://lighthousedata.io/data/persado-78pct-higher-content-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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