B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of returns driven by consumer preference for fashion ecommerce returns (2019)
Consumer preference-based return reasons account for around 72% of all returns in fashion product categories.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Return Magic
Primary
Tier B
https://getitmade.co/blog/how-to-prevent-online-returns ↗
Source Article
How to Prevent Returns in Your Online Store — Get It Made
How to Prevent Returns in Your Online Store
Lastly, in order to see how you stack up against your peers and competitors, Return Magic surveyed 1,000 businesses in multiple industries and compiled data from over 800,000 Shopify customers.
Consumer preference-based return reasons (e.g., size, fit, sty…
Original Research
Return Magic
· Original study ↗
Methodology
Return Magic surveyed 1,000 businesses and compiled data from over 800,000 Shopify customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion ecommerce returns: 72% share of returns driven by consumer preference. Source: Return Magic (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preference-based-returns-fashion-72
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<blockquote cite="https://lighthousedata.io/data/preference-based-returns-fashion-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of returns driven by consumer preference for fashion ecommerce returns<br><small>Source: Return Magic (2019) · <a href="https://lighthousedata.io/data/preference-based-returns-fashion-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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