B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of returns driven by consumer preference for fashion product category returns (2017)
Consumer preference-based reasons drive approximately 72% of all returns in fashion product categories.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Return Magic
Primary
Tier B
https://getitmade.co/blog/online-returns-and-exchanges-policy-template ↗
Source Article
How to Write a Returns and Exchanges Policy for an Online Store — Get It Made
How to Write a Returns and Exchanges Policy for an Online Store
A Returns and Exchange Policy Should be Easy to Find.
According to the 2017 UPS Pulse of the Online Shopper survey, 68% of shoppers view returns policies before making a purchase.
Your eCommerce return policy isn’t just a good business …
Original Research
Return Magic
· Original study ↗
Methodology
Return Magic survey of 1,000 businesses plus data from over 800,000 Shopify customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion product category returns: 72% share of returns driven by consumer preference. Source: Return Magic (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preference-based-returns-fashion
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<blockquote cite="https://lighthousedata.io/data/preference-based-returns-fashion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of returns driven by consumer preference for fashion product category returns<br><small>Source: Return Magic (2017) · <a href="https://lighthousedata.io/data/preference-based-returns-fashion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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