B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- conversion rate increase for Precise discount percentages (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Growth Suite
Primary
Tier A
https://www.growthsuite.net/resources/shopify-discount/percentage-off-discounts-guide/discount-mista… ↗
Source Article
8 Percentage Discount Mistakes Destroying Your Profit Margin
8 Percentage Discount Mistakes That Are Destroying Your Profit Margins
Most merchants make at least 3 of these 8 percentage discount mistakes. A 20% discount costs 50% of your profit, not 20%. Learn what's silently destroying your margins and how to fix it.
Muhammed Tüfekyapan
Key Takeaways
- 1 A 20…
Original Research
Growth Suite
· Original study ↗
Methodology
Based on analysis of 5 million offers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Precise discount percentages: 12% conversion rate increase. Source: Growth Suite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/precise-percentage-conversion
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<blockquote cite="https://lighthousedata.io/data/precise-percentage-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion rate increase for Precise discount percentages<br><small>Source: Growth Suite (2026) · <a href="https://lighthousedata.io/data/precise-percentage-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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