B Evidence Grade B Graded under review Safe to Cite Dated

8% -- cost per acquisition increase for Pom Pom London (PPL) - Broad Match campaign vs. Base campaign (2022 Q2)

Name: Cost Per Acquisition Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2022 Q2 · Bark London

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Attribution: Bark London View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022 Q2

Entity

Pom Pom London (PPL) - Broad Match campaign vs. Base campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Bark London Primary Tier B

https://bark.london/case-studies/ppl-google-broad-match/ ↗

Confidence: 51/100 Vintage: 2022 Q2 Channel: Common Crawl

Source Article

Pom Pom London

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defensescoop.com https://defensescoop.com/

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a16z.com https://a16z.com/

2026-08-17

Original Research

Bark London · Original study ↗

Methodology

50/50 A/B test over four weeks, keeping all other factors constant.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Pom Pom London (PPL) - Broad Match campaign vs. Base campaign: 8% cost per acquisition increase. Source: Bark London (2022 Q2). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppl-google-broad-match-cpa-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ppl-google-broad-match-cpa-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- cost per acquisition increase for Pom Pom London (PPL) - Broad Match campaign vs. Base campaign<br><small>Source: Bark London (2022 Q2) · <a href="https://lighthousedata.io/data/ppl-google-broad-match-cpa-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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