B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- cost per acquisition increase for eCommerce merchants (2018)
Merchants reported that cost per acquisition on their paid channels increased almost 15% over the last year.
- Reported as 'almost 15%' specifically on paid channels
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eCommerceFuel
Primary
Tier B
https://www.ecommercefuel.com/trends-2018/ ↗
Source Article
2018 State of the Merchant Report | eCommerceFuel
The 2018 State of the Merchant eCommerce Report
In what has become an annual tradition, I’ve once again bribed store owners to fill out a survey in order to understand how merchants are fairing in the eCommerce jungle.
It’s called The State of the Merchant and it contains details on everything from …
Original Research
eCommerceFuel
· Original study ↗
Methodology
Survey of 450 store owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce merchants: 15% cost per acquisition increase. Source: eCommerceFuel (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2018-state-of-the-merchant-cpa-increase
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<blockquote cite="https://lighthousedata.io/data/2018-state-of-the-merchant-cpa-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cost per acquisition increase for eCommerce merchants<br><small>Source: eCommerceFuel (2018) · <a href="https://lighthousedata.io/data/2018-state-of-the-merchant-cpa-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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