B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12.7%

12.7% -- click fraud rate for PPC industry (Q2 2009)

Name: Click Fraud Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-24

Q2 2009 · searchenginewatch.com

The PPC click fraud rate was 12.7% in Q2 2009 based on data from Click Forensics.

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Attribution: searchenginewatch.com View source

Lighthouse Research Team

Last verified: 2026-06-24 · How we verify data →

Source verified Evidence graded

Value

12.7%

Unit

Percentage

Data Vintage

Q2 2009

Entity

PPC industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

searchenginewatch.com Primary Tier A

http://searchenginewatch.com/article/2066159/SearchDay-International-Social-Media-Strategy ↗

Confidence: 54/100 Vintage: Q2 2009 Channel: Cc Extraction

Source Article

SearchDay | International Social Media Strategy

SearchDay | International Social Media Strategy Today's search engine marketing news and opinion: International Social Media Strategy: One Size Does Not Fit All; Link Building Tactics 101; PPC Click Fraud Rate Drops to 12.7% in Q2; and more. Today's search engine marketing news and opinion: Internat…

Original Research

searchenginewatch.com · Original study ↗

Methodology

Data released by Click Forensics regarding pay-per-click (PPC) fraud.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

PPC industry: 12.7% click fraud rate. Source: searchenginewatch.com (Q2 2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-click-fraud-rate-q2-2009

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<blockquote cite="https://lighthousedata.io/data/ppc-click-fraud-rate-q2-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.7%</strong> -- click fraud rate for PPC industry<br><small>Source: searchenginewatch.com (Q2 2009) · <a href="https://lighthousedata.io/data/ppc-click-fraud-rate-q2-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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