B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click fraud rate for Ecommerce brands (2025)
Ecommerce brands experience PPC click fraud rates of around 15% during peak shopping seasons in 2025.
- Applies specifically during peak shopping seasons
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ezcommerce.us
Primary
Tier C
https://ezcommerce.us/blog/why-my-ppc-clicks-spike-but-orders-dont-increase ↗
Source Article
Why My PPC Clicks Spike but Orders Don't Increase: 2026
Why My PPC Clicks Spike but Orders Don't Increase: 2026
TL;DR
When PPC clicks climb but orders stay flat, the ad did its job. The problem lives in one of three places: you’re sending the wrong traffic, your post-click experience isn’t converting, or your tracking is broken and orders are happening b…
Original Research
ezcommerce.us
· Original study ↗
Methodology
Peak shopping season fraud rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce brands: 15% click fraud rate. Source: ezcommerce.us (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-click-fraud-peak-season-2025
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<blockquote cite="https://lighthousedata.io/data/ecommerce-click-fraud-peak-season-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click fraud rate for Ecommerce brands<br><small>Source: ezcommerce.us (2025) · <a href="https://lighthousedata.io/data/ecommerce-click-fraud-peak-season-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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