B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- click fraud rate for Pay-per-click advertising (2022)
20% of Pay-Per-Click ad clicks are fraudulent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
powertraffick.com
Primary
Tier C
https://www.powertraffick.com/category/uncategorized ↗
Source Article
Uncategorized Archives - PowerTraffick
Pay Per Click Fraud Statistics 2022-2021 and Facts 2019-2020 Updated 08-29-2024 Click Fraud Statistics: 20% of Pay-Per Click ad clicks are fraudulent this amounts to about $60,000,000,000/yr. With 2018 Google advertising revenues of 116 billion that’s $23.2 Billion in click fraud just at Google – It…
Original Research
powertraffick.com
· Original study ↗
Methodology
Aggregator blog citing unnamed research; original methodology unknown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pay-per-click advertising: 20% click fraud rate. Source: powertraffick.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-click-fraud-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc-click-fraud-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click fraud rate for Pay-per-click advertising<br><small>Source: powertraffick.com (2022) · <a href="https://lighthousedata.io/data/ppc-click-fraud-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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