B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- click fraud rate for pay-per-click (PPC) advertising (2007)
Fair Isaac claimed that pay-per-click fraud is between 10% and 15%.
- Reported as a range (10% to 15%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fair Isaac (FICO)
Primary
Tier C
http://www.free-seo-news.com/newsletter265.htm ↗
Source Article
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Original Research
Fair Isaac (FICO)
· Original study ↗
Methodology
Claim attributed to Fair Isaac (FICO) regarding the share of pay-per-click clicks that are fraudulent. Source reports a range (10%-15%); midpoint 12.5% reported. No underlying methodology stated in this newsletter.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pay-per-click (PPC) advertising: 10% click fraud rate. Source: Fair Isaac (FICO) (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-click-fraud-rate-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc-click-fraud-rate-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click fraud rate for pay-per-click (PPC) advertising<br><small>Source: Fair Isaac (FICO) (2007) · <a href="https://lighthousedata.io/data/ppc-click-fraud-rate-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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