C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
12.7%
12.7% -- conversion rate increase for web copy using power words (2025)
Adding the right power words to copy can increase conversion rates by 12.7%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
growthfolks.io
Primary
Tier C
https://growthfolks.io/digital-marketing/best-power-words/ ↗
Source Article
15 Best Power Words That Boost Conversions and Clicks
You can have a solid offer, a clean landing page, and decent traffic… and still get ignored.
Why? Because your words aren’t doing their job.
More specifically, you’re not using the right power words to grab attention and push people to act.
This is about choosing words that hit fast and trigger an e…
Also cited by
Original Research
growthfolks.io
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
web copy using power words: 12.7% conversion rate increase. Source: growthfolks.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/power-words-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/power-words-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.7%</strong> -- conversion rate increase for web copy using power words<br><small>Source: growthfolks.io (2025) · <a href="https://lighthousedata.io/data/power-words-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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