B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- response rate for Postcards advertising campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LettrLabs
Primary
Tier B
https://www.lettrlabs.com/post/postcards-advertising ↗
Source Article
Maximize your marketing ROI with effective postcards advertising campaigns.
The Unseen Power of Postcards: A Tangible Marketing Advantage
Postcards advertising is a proven marketing strategy that stands out in an age dominated by digital noise. Unlike fleeting online ads, a beautifully crafted postcard creates a lasting impression, landing directly in the hands of potential…
Original Research
LettrLabs
· Original study ↗
Methodology
Response rate from a home services company campaign using new mover mailers and LeadReveal feature.
Segmentation
IndustryHome Services
RegionUS
Channelevents
Cite this stat
Plain Text
Postcards advertising campaign: 15% response rate. Source: LettrLabs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/postcards-ad-response-rate
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<blockquote cite="https://lighthousedata.io/data/postcards-ad-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- response rate for Postcards advertising campaign<br><small>Source: LettrLabs (2026) · <a href="https://lighthousedata.io/data/postcards-ad-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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