B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- win rate improvement for Organizations whose enablement teams enhance customer experience by enabling post-sales roles (2020)
Enablement teams that focus on enhancing customer experience by enabling post-sales roles experience win rate improvements of 4 percentage points.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Highspot
Primary
Tier B
https://marketingmattersct.com/2021/01/25/sales-enablement-role-in-marketing-for-senior-living-and-c… ↗
Source Article
Sales Enablement for Senior Living & Care in Congregate Settings
Sales Enablement Role in Marketing for Senior Living and Care in Congregate Settings
Sales enablement has significantly evolved over the years. Having an understanding of what sales enablement is, its impact and growing importance, and its relevance to senior living and care in congregate settings, …
Original Research
Highspot
· Original study ↗
Methodology
Improvement expressed in percentage points for teams that enable post-sales roles; from Highspot's State of Sales Enablement 2020 Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations whose enablement teams enhance customer experience by enabling post-sales roles: 4% win rate improvement. Source: Highspot (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-sales-enablement-win-rate-improvement-2020
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<blockquote cite="https://lighthousedata.io/data/post-sales-enablement-win-rate-improvement-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- win rate improvement for Organizations whose enablement teams enhance customer experience by enabling post-sales roles<br><small>Source: Highspot (2020) · <a href="https://lighthousedata.io/data/post-sales-enablement-win-rate-improvement-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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