B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- second purchase rate lift for Glasgow e-commerce brands with post-purchase automation (2026)
A properly built post-purchase sequence increases the 90-day second-purchase rate by 15 to 25 percentage points compared to brands with no post-purchase automation.
- Compared against brands with no post-purchase automation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Excelohunt
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-agency-glasgow/ ↗
Source Article
Email Marketing Agency Glasgow — For E-Commerce & Independent Brands
Email Marketing Agency Glasgow — For E-Commerce & Independent Brands
Glasgow is Scotland’s commercial powerhouse and one of the UK’s most vibrant independent retail and e-commerce cities. Known for its sharp commercial instincts, strong creative culture, and a retail tradition that stretches from Bu…
Original Research
Excelohunt
· Original study ↗
Methodology
Agency self-reported estimate; range midpoint used (15-25 percentage points)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Glasgow e-commerce brands with post-purchase automation: 15% second purchase rate lift. Source: Excelohunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-purchase-second-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/post-purchase-second-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- second purchase rate lift for Glasgow e-commerce brands with post-purchase automation<br><small>Source: Excelohunt (2026) · <a href="https://lighthousedata.io/data/post-purchase-second-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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