B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- response rate increase for positive emails with a slightly warm tone (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Boomerang
Primary
Tier A
https://revenue-hub.com/hotel-email-marketing-6-ways-to-get-more-responses/ ↗
Source Article
Hotel Email Marketing: 6 Ways to Get More Responses
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Hotel Email Marketing: 6 Ways to Get More Responses
Creating emails that get responses is an incredibly valuable skill for marketers. Responses in the hotel email marketing world typically equate to directly attributable revenue – direct bookings, upgrades, ameni…
Original Research
Boomerang
· Original study ↗
Methodology
Boomerang study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
positive emails with a slightly warm tone: 15% response rate increase. Source: Boomerang (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-emails-response-rate-increase
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<blockquote cite="https://lighthousedata.io/data/positive-emails-response-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- response rate increase for positive emails with a slightly warm tone<br><small>Source: Boomerang (2026) · <a href="https://lighthousedata.io/data/positive-emails-response-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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