B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- response rate increase for email marketing follow-up campaigns (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How To Re-Engage Email Subscribers: 5 Steps That Work For Us
Knowing how to re-engage email subscribers can be a powerful way to increase open rates, click-throughs, and revenue. It allows you to tap into an audience who have already expressed an interest in your offering. By sending a few carefully worded emails, you can boost new customer sign-ups and repea…
Methodology
Benchmark cited by the publisher; original study not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing follow-up campaigns: 40% response rate increase. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/follow-up-email-response-rate-increase
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<blockquote cite="https://lighthousedata.io/data/follow-up-email-response-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- response rate increase for email marketing follow-up campaigns<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/follow-up-email-response-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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