B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline for Google position 1 organic results with AI Overviews (2025-03)
Position 1 organic rankings on Google experienced a 34.5% CTR reduction when AI Overviews appeared in search results.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://lureon.ai/blog/ai-search-in-2025/ ↗
Source Article
AI Search in 2025: New Data Shows Surprising Market Shifts
The ai search landscape has undergone seismic shifts in 2025, with U.S. private AI investment soaring to $109.1 billion which is nearly 12 times China's $9.3 billion and 24 times the U.K.'s $4.5 billion.
This massive capital influx comes as rapidly expand their footprint, now appearing in 7.64% of s…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs research comparing CTR with and without AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google position 1 organic results with AI Overviews: 34.5% click through rate decline. Source: Ahrefs (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-1-ctr-drop-ai-overviews-2025
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<blockquote cite="https://lighthousedata.io/data/position-1-ctr-drop-ai-overviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline for Google position 1 organic results with AI Overviews<br><small>Source: Ahrefs (2025-03) · <a href="https://lighthousedata.io/data/position-1-ctr-drop-ai-overviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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