B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- pop up conversion rate for brands using pop-ups (2023)
Wunderkind data shows that brands with the right strategy in place can achieve a pop-up conversion rate of around 18%.
- Attainable 'with the right strategy in place'
- Described as 'around 18%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
Wunderkind
Primary
Tier A
https://retailconnections.co.uk/articles/guest-post-in-support-of-pop-ups/ ↗
Source Article
Guest post - In support of pop-ups - Retail Connections
Pop-ups have been part of the online landscape for decades. For much of that time they’ve had a pretty poor reputation – but is it justified? Is it time for detractors to reassess their relationship with the humble pop-up? Are they an unfairly maligned element of the web browsing experience? We caug…
Original Research
Wunderkind
· Original study ↗
Methodology
Wunderkind data shows that, with the right strategy in place, brands can achieve a pop-up conversion rate.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brands using pop-ups: 18% pop up conversion rate. Source: Wunderkind (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pop-up-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pop-up-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- pop up conversion rate for brands using pop-ups<br><small>Source: Wunderkind (2023) · <a href="https://lighthousedata.io/data/pop-up-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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