B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

78%

78% -- online purchase penetration for Polish internet users (2026)

Name: Online Purchase Penetration Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026 · Gemius

According to a Gemius report, 78% of Polish internet users shop online.

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Attribution: Gemius View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

78%

Unit

Percentage

Data Vintage

2026

Entity

Polish internet users

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gemius Primary Tier B

https://www.adtrip.pl/post/koszty-meta-ads-dla-branzy-fashion-w-2026-roku ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Koszty Meta Ads dla branży fashion w 2026 roku | Adtrip Blog - Adtrip

Spis treści Branża odzieżowa to jeden z najbardziej konkurencyjnych sektorów polskiego handlu internetowego. Rosnące koszty pozyskiwania klientów i zmiany w algorytmach sprawiają, że weryfikacja rentowności jest codziennością właścicieli sklepów online. Prowadzenie skutecznych działań wymaga stałej …

Original Research

Gemius · Original study ↗

Methodology

Citing Gemius report

Methodology documented

Segmentation

Industryecommerce,fashion_apparel RegionEMEA

Cite this stat

Plain Text

Polish internet users: 78% online purchase penetration. Source: Gemius (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-online-shoppers-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/poland-online-shoppers-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- online purchase penetration for Polish internet users<br><small>Source: Gemius (2026) · <a href="https://lighthousedata.io/data/poland-online-shoppers-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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