B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- online purchase penetration for Canadian consumers (2019)
Almost 85% of Canadian customers made online purchases in 2019 according to Statistics Canada.
- Source states 'almost 85%'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statistics Canada
Primary
Tier B
https://therealfish.agency/be-a-resilient-retailer/ ↗
Source Article
Be a Resilient Retailer - Fish Agency
To succeed in a pandemic, retail needs to keep reacting to changing needs and new opportunities. Here are some examples of positive pivots and what resilient retailers have done to survive, and even thrive in our new reality.
Prior to the pandemic, many Canadian businesses had been slow in getting o…
Original Research
Statistics Canada
· Original study ↗
Methodology
Statistics Canada figure cited by Fish Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian consumers: 85% online purchase penetration. Source: Statistics Canada (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-customers-online-purchases-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-customers-online-purchases-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- online purchase penetration for Canadian consumers<br><small>Source: Statistics Canada (2019) · <a href="https://lighthousedata.io/data/canadian-customers-online-purchases-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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