B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.43x
4.43x -- median roas for Beauty sales campaigns in Polish e-commerce (2025)
In sales campaigns within the beauty industry, median ROAS can reach a level of 4.43 (443% return).
- Result depends on the funnel stage (lower in TOFU, higher in BOFU/remarketing)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.43x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/pionierskie-kroki-w-meta-ads-dla-branzy-beauty-analiza-roas ↗
Source Article
Pionierskie kroki w Meta Ads dla branży Beauty: analiza ROAS. | Adtrip Blog - Adtrip
Spis treści
- Rynek beauty w liczbach: dlaczego ROAS jest tak chwiejny?
- Fundament techniczny: Pixel, CAPI i integracje w polskich realiach
- Kreacje wideo i UGC: co naprawdę sprzedaje w Beauty?
- Checklista idealnej kreacji wideo dla Meta Ads:
- Analiza ROAS i strategia budżetowa
- Strategia Full-…
Original Research
adtrip.pl
· Original study ↗
Methodology
Based on available data and agency experience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty sales campaigns in Polish e-commerce: 4.43x median roas. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-beauty-median-roas
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<blockquote cite="https://lighthousedata.io/data/poland-beauty-median-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.43x</strong> -- median roas for Beauty sales campaigns in Polish e-commerce<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/poland-beauty-median-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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