B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- purchase conversion rate for US podcast listeners (2016-08)
Only 8% of US podcast listeners reported purchasing a product or service after hearing an ad or sponsorship message in a podcast.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2016-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IAB and Edison Research
Primary
Tier B
https://www.emarketer.com/Article/What-Do-Podcast-Listeners-Do-After-Hearing-Ad/1014499 ↗
Source Article
What Do Podcast Listeners Do After Hearing an Ad?
Original Research
IAB and Edison Research
· Original study ↗
Methodology
Source: IAB and Edison Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast listeners: 8% purchase conversion rate. Source: IAB and Edison Research (2016-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast_listeners_purchase_after_ad
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<blockquote cite="https://lighthousedata.io/data/podcast_listeners_purchase_after_ad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- purchase conversion rate for US podcast listeners<br><small>Source: IAB and Edison Research (2016-08) · <a href="https://lighthousedata.io/data/podcast_listeners_purchase_after_ad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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