B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- active social media users for podcast users (2021)
94% of podcast users are active on at least one social network.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ranieri & Co
Primary
Tier C
https://www.ranieriandco.com/ ↗
Source Article
Advertising on Podcasts Vs Out of Home - What you Need to Know
Advertising on podcasts and out of home media (billboards, street furniture, transit) have both seen challenges and innovations in the past two years, due to the impact of the global pandemic. How have these channels innovated when faced with fluctuating investment in unprecedented times? How can yo…
Original Research
Ranieri & Co
· Original study ↗
Methodology
New research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
podcast users: 94% active social media users. Source: Ranieri & Co (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-users-social-media-2021
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<blockquote cite="https://lighthousedata.io/data/podcast-users-social-media-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- active social media users for podcast users<br><small>Source: Ranieri & Co (2021) · <a href="https://lighthousedata.io/data/podcast-users-social-media-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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