B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20,500,000
20,500,000 -- active social media users for Australia (2021)
20.5 million people in Australia (around 80% of the population) are active social media users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20,500,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
We Are Social
Primary
Tier B
https://aruga.com.au/insight/looking-into-the-crystal-ball-the-future-of-social-media/ ↗
Source Article
Looking into the crystal ball – the future of social media
Original Research
We Are Social
· Original study ↗
Methodology
Cited from We Are Social x Digital 2021: Australia report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia: 20,500,000 active social media users. Source: We Are Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-social-media-users-count-2021
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<blockquote cite="https://lighthousedata.io/data/australia-social-media-users-count-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20,500,000</strong> -- active social media users for Australia<br><small>Source: We Are Social (2021) · <a href="https://lighthousedata.io/data/australia-social-media-users-count-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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