B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11,750,000
11,750,000 -- active social media users for Kenya (2020)
Kenya had about 11.75 million active social media users according to 2020 Global Web Index data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11,750,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GWI (Global Web Index)
Primary
Tier C
https://cioafrica.co/equity-introduces-chat-banking-on-social-media/ ↗
Source Article
Equity Bank Introduces Chat Banking On Social Media
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Equity Bank Introduces Chat Banking On Social Media
Equity Bank has introduced Equity Virtual Assistant (EVA) to improve customer experience and streamline banking processes.
The Bank’s chat banking platform presents banking transactions as virtual conversations on social media platfor…
Original Research
GWI (Global Web Index)
· Original study ↗
Methodology
Cited from 2020 Social Media User Trends data (Global Web Index)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kenya: 11,750,000 active social media users. Source: GWI (Global Web Index) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenya-active-social-media-users-2020
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<blockquote cite="https://lighthousedata.io/data/kenya-active-social-media-users-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,750,000</strong> -- active social media users for Kenya<br><small>Source: GWI (Global Web Index) (2020) · <a href="https://lighthousedata.io/data/kenya-active-social-media-users-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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