B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- purchase intent lift for Podcasts and online shows (2006-2008)
Advertising in podcasts and online shows produced a 73% average increase in likelihood to use or buy the advertised product compared to a control group across four studies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2006-2008
Entity
Sample Size
6,869
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Podtrac / TNS-Global
Primary
Tier A
https://podtracanalytics.squarespace.com/press/advertising-effectiveness ↗
Source Article
Studies Reveal Advertising in Podcasts - Podtrac
Studies Reveal Advertising in Podcasts and Online Shows are Three Times as Effective as Other Online Video Ads
Ad Effectiveness Measures High Across Four Product Categories Over Two Years
NEW YORK, NY, April 7 2008
Podtrac, the leading network of podcasts and online shows, today announced the result…
Original Research
Podtrac / TNS-Global
· Original study ↗
Methodology
Podtrac/TNS four-study average vs control group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcasts and online shows: 73% purchase intent lift. Source: Podtrac / TNS-Global (2006-2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-purchase-intent-lift-73
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<blockquote cite="https://lighthousedata.io/data/podcast-purchase-intent-lift-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- purchase intent lift for Podcasts and online shows<br><small>Source: Podtrac / TNS-Global (2006-2008) · <a href="https://lighthousedata.io/data/podcast-purchase-intent-lift-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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