B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- podcast ad revenue growth rate for US podcast advertising industry (2021)
US podcast ad revenue grew 72% year-over-year in 2021 compared to 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau
Primary
Tier B
https://www.iab.com/ ↗
Source Article
Podcast Advertising Industry Growth - Modern Stoa
Podcast Advertising Growing at Unprecedented Rates
Podcasts have seen an exponential growth rate in the last decade, and expert analyses show no signs of slowing down. There is a podcast about nearly anything imaginable now, and companies and influencers alike are riding the wave. Health and wellnes…
Original Research
Interactive Advertising Bureau
· Original study ↗
Methodology
IAB U.S. Podcast Advertising Revenue Study, year-over-year growth vs 2020
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 72% | |
| 2021 (current) | 71% | -1.4% |
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
US podcast advertising industry: 72% podcast ad revenue growth rate. Source: Interactive Advertising Bureau (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-revenue-growth-2021
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-revenue-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- podcast ad revenue growth rate for US podcast advertising industry<br><small>Source: Interactive Advertising Bureau (2021) · <a href="https://lighthousedata.io/data/podcast-ad-revenue-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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