B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- podcast ad revenue growth rate for US podcast market (2017)
In 2017, the US podcast market grew by 86% compared to the prior year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB and PwC
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/tuesday-06122018/ ↗
Source Article
Snap's Programmatic Migration; Podcast Revenues Double
Original Research
IAB and PwC
· Original study ↗
Methodology
IAB and PwC podcast media revenue study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast market: 86% podcast ad revenue growth rate. Source: IAB and PwC (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-revenue-growth-2017
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<blockquote cite="https://lighthousedata.io/data/podcast-revenue-growth-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- podcast ad revenue growth rate for US podcast market<br><small>Source: IAB and PwC (2017) · <a href="https://lighthousedata.io/data/podcast-revenue-growth-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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