B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- podcast ad recall rate for US engaged podcast listeners (2025)
86% of engaged podcast listeners recall podcast ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediabodies
Primary
Tier A
https://mediabodies.com/guides-and-reports/podcast-advertising-report-2025/ ↗
Source Article
Podcast Advertising Report 2025: Impact & Industry Insights
Podcast Industry Research Report
The Podcast Advertising Landscape 2025: Trust and Effectiveness
Podcasts are one of the fastest growing digital ad mediums in 2025. But how does the Podcast advertising landscape measure up to that of other platforms?
Our latest podcast advertising report, created in…
Original Research
Mediabodies
· Original study ↗
Methodology
Podcast advertising report by Mediabodies in collaboration with Sounds Profitable and partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US engaged podcast listeners: 86% podcast ad recall rate. Source: Mediabodies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-recall-engaged-listeners-2025
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-recall-engaged-listeners-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- podcast ad recall rate for US engaged podcast listeners<br><small>Source: Mediabodies (2025) · <a href="https://lighthousedata.io/data/podcast-ad-recall-engaged-listeners-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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