B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- podcast ad recall rate for US podcast listeners (2018)
62% of podcast listeners successfully recalled brand advertisements according to a Nielsen study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://forwardinfluence.com/why-your-brand-should-invest-in-branded-podcasts/ ↗
Source Article
Why Your Brand Should Invest in Branded Podcasts
Why Your Brand Should Invest in Branded Podcasts
With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more pot…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey of 7,000 podcast listeners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US podcast listeners: 62% podcast ad recall rate. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-podcast-ad-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-podcast-ad-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- podcast ad recall rate for US podcast listeners<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/nielsen-podcast-ad-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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