B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13.6%
13.6% -- ad conversion rate for podcasts globally (2021)
Podcasts globally converted 13.6% of attributable ads into leads in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Podsights
Primary
Tier A
https://www.mediaweek.com.au/podcast-week-lawfully-explained-listnrs-new-pillar-georgia-grace/ ↗
Source Article
Podcast Week: Lawfully Explained, LiSTNR's new pillar, Georgia Grace
Compiled by Trent Thomas
How the Law Society of NSW is breaking down the law for listeners
The Law Society of NSW and LiSTNR has launched a new podcast, Lawfully Explained, that helps break down some of the most common legal issues for the public.
The series will feature a range of legal experts tal…
Original Research
Podsights
· Original study ↗
Methodology
Findings from the latest Podsights Benchmark Australian Report
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
podcasts globally: 13.6% ad conversion rate. Source: Podsights (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.6%</strong> -- ad conversion rate for podcasts globally<br><small>Source: Podsights (2021) · <a href="https://lighthousedata.io/data/podcast-ad-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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