B
Evidence Grade B
Safe to Cite
Dated
9.21%
9.21% -- average conversion rate for Facebook ads across all industries (2022)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.21%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Aura Ads
Primary
Tier A
https://www.auraads.co.uk/post/how-to-create-facebook-ads-that-convert ↗
Source Article
How to Run a TikTok Ad Campaign
Facebook is the most popular (75%) social channel for marketers to post videos — and for good reason. Facebook ads help to raise awareness, engage your audience, and build trust with potential customers. Find out how to create Facebook ads that convert with our expert guide.
Facebook is the most pop…
Also cited by
2026-08-30
Original Research
Aura Ads
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads across all industries: 9.21% average conversion rate. Source: Aura Ads (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/facebook-ad-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.21%</strong> -- average conversion rate for Facebook ads across all industries<br><small>Source: Aura Ads (2022) · <a href="https://lighthousedata.io/data/facebook-ad-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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