B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- purchase consideration lift for podcast listeners (2026)
Podcast listeners are 68% more likely to consider products and services advertised on podcasts they listen to.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing LTB
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/theres-no-such-thing-as-a-passive-p… ↗
Source Article
What a Podcast Tribe Actually Is (And How to Build One) | Podcast Studio Glasgow — The Podcast Studio Glasgow
There's No Such Thing as a Passive Podcast Listener
You know what nobody ever did?
Accidentally subscribed to a podcast.
Nobody woke up one morning with 47 podcasts on their phone and thought, how did that get there? Every single show on that list was a choice. Someone heard something, or read somet…
Original Research
Marketing LTB
· Original study ↗
Methodology
Cited from Marketing LTB via Podcast Studio Glasgow blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 68% purchase consideration lift. Source: Marketing LTB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-consideration-lift
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-consideration-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- purchase consideration lift for podcast listeners<br><small>Source: Marketing LTB (2026) · <a href="https://lighthousedata.io/data/podcast-ad-consideration-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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