B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
17%
17% -- purchase consideration lift for Google Chromebook on Unsplash (2021)
Google Chromebook's campaign on Unsplash resulted in a 17% increase in purchase consideration among people looking for a new laptop.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier B
https://murphyconsulting.us/blog/making-unsplash-work-for-your-visual-marketing-strategy ↗
Source Article
Using Unsplash in Your Visual Marketing
A well-written article without the right visual to support it is like eating a burger without the meat. Sure, you’ve got the veggies and the crazy delicious sauce to go with it, but without the meat, it couldn’t even be called a burger. While it’s not the best analogy, it’s the best way to describe …
Original Research
Buffer
· Original study ↗
Methodology
Campaign case study reported via Buffer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Chromebook on Unsplash: 17% purchase consideration lift. Source: Buffer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsplash-chromebook-purchase-consideration-lift
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<blockquote cite="https://lighthousedata.io/data/unsplash-chromebook-purchase-consideration-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- purchase consideration lift for Google Chromebook on Unsplash<br><small>Source: Buffer (2021) · <a href="https://lighthousedata.io/data/unsplash-chromebook-purchase-consideration-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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