B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- open rate lift for plain text emails vs HTML emails (2021)
Plain text emails had a 25% higher open rate than HTML emails according to HubSpot studies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://blog.emailoctopus.com/5-food-bloggers-smashing-it-with-their-welcome-emails/ ↗
Source Article
5 food bloggers smashing it with their welcome emails | EmailOctopus
You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers.
Now it’s time to start developing your relationship with your new subscribers the second they sign up – when they’re most engaged …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot studies
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
plain text emails vs HTML emails: 25% open rate lift. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plain-text-email-open-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/plain-text-email-open-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- open rate lift for plain text emails vs HTML emails<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/plain-text-email-open-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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