B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- click fraud rate for Programmatic ads across desktop web, mobile web, and mobile in-app (2023)
Pixalate research found a 25% click fraud rate for open programmatic ads across desktop web, mobile web, and mobile in-app in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixalate
Primary
Tier C
https://www.tremendous.com/blog/lead-generation-incentives/ ↗
Source Article
Lead Gen Incentives That Attract Quality Leads
Lead gen incentives that don't attract junk leads: targeting, qualification, and reward value
By Kathryn Casna●5 min. read●Aug 6, 2026
Incentives boost form fills. The question is whether the people behind those form fills were ever going to buy anything.
When the answer is no, the costs go beyond t…
Original Research
Pixalate
· Original study ↗
Methodology
Pixalate research; rate measured across desktop web, mobile web, and mobile in-app channels; cited by Tremendous.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Programmatic ads across desktop web, mobile web, and mobile in-app: 25% click fraud rate. Source: Pixalate (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pixalate-click-fraud-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pixalate-click-fraud-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click fraud rate for Programmatic ads across desktop web, mobile web, and mobile in-app<br><small>Source: Pixalate (2023) · <a href="https://lighthousedata.io/data/pixalate-click-fraud-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.