B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- pitch response rate for cold media outreach to journalists (2025)
The starter benchmark response rate for cold media outreach pitches to journalists ranges from 3% to 8%.
- Reported as a starter benchmark range of 3-8% for cold outreach
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Red Banyan
Primary
Tier B
https://redbanyan.com/blog/how-media-outreach-can-benefit-business/ ↗
Source Article
How Strategic Media Outreach Strengthens Businesses During PR Crises | Red Banyan®
When your business has some interesting news, you probably want to share it with the media so you can get the story out in front of the public. But if you’ve never worked with reporters, figuring out how to get news coverage can be a challenge. Press outreach addresses who you call and what you say …
Original Research
Red Banyan
· Original study ↗
Methodology
Starter benchmark for cold press outreach; range 3-8%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold media outreach to journalists: 3% pitch response rate. Source: Red Banyan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pitch-response-rate-cold-outreach
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<blockquote cite="https://lighthousedata.io/data/pitch-response-rate-cold-outreach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- pitch response rate for cold media outreach to journalists<br><small>Source: Red Banyan (2025) · <a href="https://lighthousedata.io/data/pitch-response-rate-cold-outreach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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