B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.43%
3.43% -- pitch response rate for PR pitches (Propel Media Barometer) (Q1 2024)
Journalists replied to 3.43% of PR pitches sent in Q1 2024 according to Propel's analysis.
- Highest response rate Propel had recorded up to that point
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.43%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Propel
Primary
Tier A
https://amworldgroup.com/blog/how-to-choose-the-right-digital-pr-agency ↗
Source Article
How to Choose the Right Digital PR Agency in 2024 | AMW®
How to Choose the Right Digital PR Agency
Unlocking Business Growth: Choosing the Perfect Digital PR Agency
In today's competitive digital marketing landscape, partnering with the right digital marketing and PR agency can catalyze explosive business growth. A reputable agency's expertise, strategies…
Also cited by
AMW (amworldgroup.com)
https://amworldgroup.com/blog/what-cant-a-pr-agency-do-for-you
2026-09-18
AMW Group (amworldgroup.com)
https://amworldgroup.com/blog/the-importance-of-bloggers-how-they-can-help-creat…
2026-09-17
AMW (amworldgroup.com)
https://amworldgroup.com/blog/the-future-of-tech-pr-ai-driven-communication-stra…
2026-09-18
AMW (amworldgroup.com)
https://amworldgroup.com/blog/strategy-in-public-relations
2026-09-18
Original Research
Propel
· Original study ↗
Methodology
Propel analysis of 405,000+ pitches; highest response rate recorded at that point
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR pitches (Propel Media Barometer): 3.43% pitch response rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pitch-response-rate-q1-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pitch-response-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.43%</strong> -- pitch response rate for PR pitches (Propel Media Barometer)<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/pitch-response-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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