B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.75%
23.75% -- share of voice for Phuc Long (2025)
Phuc Long achieved a 23.75% share of voice within 1 month following its new brand launch.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
TITAN Brand Awards
Primary
Tier B
https://titanbrandawards.com/winner-info.php?id=352 ↗
Source Article
TITAN Brand Awards | Phuc Long Heritage
>
Best Rebranding Effort
Best Visual Identity Refresh
Vietnam
Entrant
Category
Area / Locality
Featured Platforms
Phuc Long is one of the biggest F&B chains in Vietnam, built on nearly 60-year tea heritage with over 250 stores (including kiosks) nationwide. While it pioneered Bold Flavour Milk Tea (…
Also cited by
TITAN Brand Awards
https://titanbrandawards.com/winner-info.php?id=351
2026-09-18
Original Research
TITAN Brand Awards
· Original study ↗
Methodology
Buzz/social listening metric reported for brand rebranding campaign; ranked #1 in buzz within 1 month of new brand launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Phuc Long: 23.75% share of voice. Source: TITAN Brand Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/phuc-long-share-of-voice-rebrand-2025
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<blockquote cite="https://lighthousedata.io/data/phuc-long-share-of-voice-rebrand-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.75%</strong> -- share of voice for Phuc Long<br><small>Source: TITAN Brand Awards (2025) · <a href="https://lighthousedata.io/data/phuc-long-share-of-voice-rebrand-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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