B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- cost per click for Philips (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Skai
Primary
Tier B
https://skai.io/blog/how-consumer-electronics-brands-are-winning-with-retail-media/ ↗
Source Article
How Consumer Electronics Brands Are Winning with Retail Media
Summary
Consumer electronics brands are maximizing returns by leaning into more innovative retail media strategies. With thin margins, fast-moving product cycles, and fragmented shopping journeys, marketers are relying on their tech partners more than ever to keep campaigns efficient and effective. …
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
Skai
· Original study ↗
Methodology
CPC reduction using precision dayparting on Amazon campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Philips: 5% cost per click. Source: Skai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/philips_cpc_reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/philips_cpc_reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- cost per click for Philips<br><small>Source: Skai (2026) · <a href="https://lighthousedata.io/data/philips_cpc_reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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