B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8,000,000
8,000,000 -- customers reached for Pfizer (2025-02)
Pfizer's linear TV campaign reached 8.0 million customers in February 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,000,000
Unit
Count
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/pfizer ↗
Source Article
Pfizer Ad Spend & Reach
Pfizer Ad Spend & Reach
Reach More Pfizer Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in February 2025
Ad Spend
$3,064,434
Missed Opportunity
56%
of target customers NOT reached
Only 44.2% reach rate = 8.0M at $382 per 1,000
You …
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data; strategic TV audience stated as 18 million
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pfizer: 8,000,000 customers reached. Source: Nielsen Ad Intel (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pfizer-tv-reached-customers-8m
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<blockquote cite="https://lighthousedata.io/data/pfizer-tv-reached-customers-8m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000,000</strong> -- customers reached for Pfizer<br><small>Source: Nielsen Ad Intel (2025-02) · <a href="https://lighthousedata.io/data/pfizer-tv-reached-customers-8m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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