B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11,000,000
11,000,000 -- customers reached for Etsy (2025-03)
Etsy's linear TV campaign in March 2025 reached 11 million target customers out of a 28 million strategic TV audience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11,000,000
Unit
Count
Data Vintage
2025-03
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/etsy ↗
Source Article
Etsy TV Ad Spend & Reach
Etsy TV Ad Spend & Reach
Reach More Etsy Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in March 2025
Ad Spend
$3,336,178
Missed Opportunity
61%
of target customers NOT reached
Only 39.2% reach rate = 11M at $298 per 1,000
Etsy left…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Etsy: 11,000,000 customers reached. Source: Nielsen Ad Intel (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/etsy-tv-audience-reached-11m
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<blockquote cite="https://lighthousedata.io/data/etsy-tv-audience-reached-11m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,000,000</strong> -- customers reached for Etsy<br><small>Source: Nielsen Ad Intel (2025-03) · <a href="https://lighthousedata.io/data/etsy-tv-audience-reached-11m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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