B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- cited source click rate for Google AI Overviews (2026)
Users clicked cited sources in Google AI Overviews on 1% of visits in a Pew Research Center study of 68,879 searches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://seovendor.co/ai-overviews-take-billions-of-clicks-but-which-searches-still-deliver/ ↗
Source Article
AI Overviews Take Billions of Clicks — But Which Searches Still Deliver
AI overviews changed click paths. Now you see billions of searches split traffic in new ways. Each result type therefore pulls clicks differently. Ranking position, featured snippets, query type, and device use have all changed how many clicks each search will send.
Table of Contents
Query length, p…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 90% | |
| 2026 (current) | 1% | -98.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 1% cited source click rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-cited-source-click-rate
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<blockquote cite="https://lighthousedata.io/data/pew-cited-source-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- cited source click rate for Google AI Overviews<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-cited-source-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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