B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- cited source click rate for Users of searches with AI Overviews (2026)
Users click a cited source only about 1% of the time when a Google AI Overview appears.
- Cited as "about 1% of the time"
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research
Primary
Tier B
https://quillly.com/blogs/query-fan-out-ai-mode ↗
Source Article
Query Fan-Out: The 2026 Playbook to Win AI Mode
When you search "best project management tool for a small remote team," Google no longer runs that one search. As of mid-2026, its AI Mode quietly fires off nine to eleven other searches you never typed, then blends the results into a single answer. That hidden expansion is called query fan-out, and…
Original Research
Pew Research
· Original study ↗
Methodology
Pew Research finding on user clicks of cited sources in AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Users of searches with AI Overviews: 1% cited source click rate. Source: Pew Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-overview-citation-click-1-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-overview-citation-click-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- cited source click rate for Users of searches with AI Overviews<br><small>Source: Pew Research (2026) · <a href="https://lighthousedata.io/data/pew-ai-overview-citation-click-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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