B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- ai summary link click rate for Visits to Google search pages with an AI summary (U.S. users) (2025-07)
Only 1% of visits to Google search pages with an AI summary resulted in a click on a link within the AI summary itself.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.panxo.com/blog/google-ai-overviews-killing-publisher-traffic ↗
Source Article
Google AI Overviews Are Crushing Publisher Traffic. Making Links More Visible Won't Fix It. - Panxo 2026
Google AI Overviews Are Crushing Publisher Traffic. Making Links More Visible Won't Fix It.
Google's AI Overviews have caused a 58% drop in CTR for top results, a 61% decline in organic clicks, and only 1% of users click through AI summary links. Publishers need a new strategy.
Panxo Team
Google Adm…
Original Research
Pew Research Center
· Original study ↗
Methodology
Behavioral study of 68,879 Google searches from 900 U.S. adults (Pew Research Center)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visits to Google search pages with an AI summary (U.S. users): 1% ai summary link click rate. Source: Pew Research Center (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-summary-link-click-rate-1pct
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<blockquote cite="https://lighthousedata.io/data/pew-ai-summary-link-click-rate-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai summary link click rate for Visits to Google search pages with an AI summary (U.S. users)<br><small>Source: Pew Research Center (2025-07) · <a href="https://lighthousedata.io/data/pew-ai-summary-link-click-rate-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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